WELCOME TO
BUSINESS IDEA
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STARTUP BUSINESS - 1 :
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COMPANY NAME - LUOVA
TAGLINE - SOMETHING BEYOND INK ON PAPER
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IDEA BY KARTHIK M AND POOJA VASUDEVAN
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iMISSION AND VISSION STATEMENTS
MISSION STATEMENT:
To offer an online and offline, easy to use, cost effective, quality guaranteed, service orientated stationery purchasing menthol for school goers, personal and small business.
VISION STATEMENT:
To become the national online and offline stationery shopping portal of choice, while maintaining a localised service offering.
FINANCES
CAPITAL INVESTMENTS:
1) Fixed assets such as building and the furniture for which the company paid a total of 400000.
2) Machinery and Goods - 150000.
3) Salaries to staff and labor - 40000.
4) To enable secure, safe and fast online interaction and monetary transactions an amount of Rs.50000 has been invested for advanced encryption technology and bandwidth.
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OUR PRODUCTS
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PRODUCT 1 – ERASERS FOR CHILDREN:
• Attractively designed eraser which has a special note hidden inside.
• Available in different colors.
• Children friendly.
• Effective at removing marks.
• Dust-free.
• Cost – 30rs.
PRODUCT 2 – RULER:
• Multi-functional measuring ruler.
• With in-built puzzle or maze.
• 16 cm long ruler.
• Long lasting durability.
• Available in different themes.
• Cost – 40rs.
PRODUCT 3 – PENCIL:
• Made of wood and graphite.
• Comes with soft toy on top.
• Long lasting, smooth, readable strokes.
• Ideal for classroom and schools.
• Thin and with good grip.
• Cost – 15rs.
PRODUCT 4 – SHARPENER:
• Metal pencil sharpener.
• In-built shavings tray.
• Optimal quality and durability.
• Available in different colours.
• Cost – 30rs.
PRODUCT 5 - CHARCOAL ERASERS:
• Kneaded eraser.
• Made by grey or white pliable material.
• Available in different colours ranging from green, blue, hot pink and yellow.
• Special tool for artists.
• Can be shaped by hand for precision erasing, creating highlights, or performing detailed work.
• Cost – 50rs.
PRODUCT 6 - CALLIGRAPHY PEN SET:
• Set of 10 pieces.
• Provides you 4 classic style pens, 3 nibs and 7 ink cartridges.
• With a handy instruction booklet.
• The nibs are great for Roman round hand, Italic, Gothic, Uncial and other writing styles.
• Cost – 799rs.
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REASONS FOR CHOOSING THIS BUSINESS
The ever transforming Indian education industry is responsible for the booming of various sub segments lying within the industry. With the changing years, education industry has emerged as one lucrative segment that could turn one’s business vision into reality.
School equipment supply business is one such sector that has gained immense popularity in the last couple of years. Considering the fact that schools and students require a wide array of equipment supply for a successful learning procedure, investors have taken the opportunity in their hand, converting it into a lucrative and profitable business option.
We consider this as an ideal business option for passionate educators.
The current scenario of the Indian education industry is contributing to the rapid popularity of this business segment in India. In fact, an education equipment supply business is an ideal business option for individuals who have an eye on academics and youngsters.
In modern time, the segment holds great potential for interested investors that are looking to make great money. Moreover, investors could also play an important role in building the community by providing students with the required materials they need to learn and grow.
IMPORTANCE OF BUSINESS
Business has been playing an important role in the development of the nation and for the upliftment of the living standards of the people. Our company aims to contribute to the development of the nation, sustainability of the environment and make daily learning interesting through our premium and easy to afford stationery.
Stationery items are an inseparable and essential part of any student’s life. Stationery items have evolved significantly from their initial usage. We, at Luova provide the best stationery products to students and children across the country which not only bring out their academic brilliance but also captivates their young, playful and creative minds with our innovative products.
MARKETING OUR PRODUCTS
People and businesses use stationery products in many ways to communicate specific messages.
We will Meet with stationery retailers at national and international stationery trade shows to encourage them to sell our products.
By listing our stationery products on Internet marketplaces to leverage the strength of the marketplace's collective marketing and advertising resources.
Using customer satisfaction to your advantage to build your reputation is also a marketing strategy that can boost stationery sales.
Giving away our products before the exams to the students is another method.
SCOPE OF BUSINESS
The Stationery Business is a blended collection of classes taking into account Schools, Universities and Workplaces. The general business is developing at the pace of 8 % a year. The Stationery Business offers Moderate Overall Revenues. It has a profit margin of 30 to 40 %.
Innovation, Performance and Versatility are the key areas to be focused upon. Taking these points into consideration, we at Luova are researching and developing new products as the market is now more consumer oriented which is always looking for Cost Effective Prices.
Demand for paper stationery such as books, notepads in the market helps in easy launch of our future products.
Competition from Low priced Chinese products, Infrastructure related problems like poor power supply, Time to position the product, Establishment of distribution channels, High production cost because of usage of obsolete technology and comparatively low profit margin may act as hindrances to the business.
However, there is still much scope of development in the field of Stationary in India. With economic growth, Higher Literacy Rate, More Government spending on education, Changing Demographics, Huge market size, Urbanization, Higher proportion of young adults, Better living standards and Shift to quality products, Increment in education, Mushrooming of tuition-based schools, Different organizations and Prospering Corporate Workplaces there is every chance that in near future also there will be continuous growth of Stationary sector in India as the Market is fragmented and there is huge potential for growth.
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COMPETITORS
Major companies that operate in the stationery market in India are:
ITC Limited
Doms Industries Private Limited
BIC Cello (India) Private Limited
Kokuyo Camlin Limited
Hindustan Pencils Private Limited
The West Coast Paper Mills Limited
Navneet Education Limited
Flair (India) Private Limited
Linc Pens & Plastic Limited
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Conventionally, stationery stands for a wide gamut of materials like paper, office supplies, writing implements, greeting cards, etc.
However, as per the contemporary definition of the term, ‘stationery’ more specifically relates to materials used for formal or personal correspondence.
The Indian stationery industry is worth Rs 4,000 crore, comprising of a wide variety of products and categories.
It can roughly be classified into paper products, writing instruments, computer stationery, school stationery, and office stationery.
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LOGO
STARTUP PLAN - 2:
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COMPANY NAME - ZEUS INC.
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IDEA BY YOJANA AND SUJAL
IDE
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BACKGROUND Our company is a visionary. We are revolutionizing the automobile industry. Our R&D has come with a breath taking powerful stylish & luxurious which helps us ride guilt free. We are a PVT LTD company backed up by major investors planning for an IPO in the next five years. Our company religiously follows all rules and regulations laid by the government. Our Company has applied for patent rights and other bureaucratic procedures to export to other countries. Currently the legal department is taking care of the CSR aspect of the entity.
VISION, MISSION AND VALUES-
Vision - Zeus Inc aspires to be a Global market leader in the innovative alternative fuel auto-mobile industry within the next decade.
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Mission - We want to achieve our vision with constant R&D on cleaner alternative energies with better performance. Customer feedback is an integral part of our evolution. Most importantly our motivated team and their rigorous dedication shall help us succeed in our endeavor.
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Values - Sustainability, excellence, quality, innovative, dedication, teamwork and customer satisfaction.
PRODUCT Name of the product- VOLT EV (Electric Vehicles) operate on lithium battery in place of a petrol/diesel tank. The internal combustion engine of a fuel-based car is replaced with an electric motor in electric vehicles.
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Why EV?
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Cheaper to run : Owners of an electric car have the advantage of much lower running costs . The electricity to charge an electric car works out around a third as much per kilometer as buying petrol for the same vehicle.
Cheaper to maintain : A battery electric vehicle has a lot less moving parts than a conventional petrol or diesel car . There is relatively little servicing and no expensive exhaust systems, radiators, starter motor and many other parts that aren’t needed in an electric car. Better for environment:
1.)Less pollution - Electric vehicles reduce harmful air pollution from exhaust emissions. An electric car has zero exhaust emissions.
2.) Renewable energy - we can reduce greenhouse gas emissions. We can recharge our electric cars from solar PV system during the day instead from the grid.
3.) ecofriendly materials - Electric cars can be made up of recycled materials and the padding made out of bio-based materials. And the interior and bodywork are partly made out of green materials such as recycled water bottles, old car parts, plastic bags etc.
Health benefits: Better air quality will lead to less health problems and cost caused by air-pollution. Electric cars are also greater than petrol or diesel vehicles, which means less noise pollution.
Safety improvements: Electric cars tend to have a lower centre of gravity that make them less likely to roll over. Our energy security: Electric cars are easy to power from local and renewable energy sources, reducing our dependence on foreign oil. Then it may provide better employment benefits for Indians using locally produced electricity.
Long-term financial: Another advantage of switching to electric car is the cost of charging a vehicle versus using fossil fuels.
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Product Design Of Zeus VOLT
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We will be offering the world in two different styles; sedan and SUV. The customizable options are available in panels ; Audio systems ; seats ; finishing such as – glossy , matte ; different colors such as black , brown , grey and many more . The volt is designed in such a way that it can be driven on different terrains without impact. We have included accident detection sensors which will enable the driver to follow safety measures. We have been planning on implementing automated driving mode for Indian roads, which is still in its testing phases. We are establishing charging points every 30 km to enable long-distance travel too. Our company sets up a home charging system for all the customers.
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OPERATIONS AND LOGISTICS
Production Process
Generally the components Supplied by outside suppliers or bought together for assembly, usually by truck or railroad. The typical car is constructed from ground top the frame forms the base on which the body rest and from which all the subsequent assembly components follow. As it moves down after assembling, held in place by clamping the fixtures, the shell of the vehicle is built. The process lends itself to the use of robots with a degree of accuracy no human workers could ever approach robots can pick N load 200 pounds and place them precisely in the proper position they can tolerate smoke, will the flashes and gas is created. In the painting process the body undergoes various steps like white operation wiping down using cloth soaked in high light oil. All the defects are repaired. Our workers assemble all of the instrumentation and wiring systems. The vehicle now tested and Repaired and also with the label price given and it will await shipment to its destination. We are tired up with manufacturers from Germany for spare parts an assembly line machinery. The lithium ion batteries are imported from Japan.
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Warehouse Operations
Tracking stock, keeping the track of stock that inflows into our warehouse is one of the primary functions of the system. We mainly focus on the picking and shipping of the inventory. We make sure that there is good efficiency in the inventory management. We have a transparent tracking and visibility. Our process also involves paperless invented documentation. To satisfy, we maintain high robust customer service. We assured that it ends with proper reporting and analytics. Our warehouse management system is essentially a software application that aims at monitoring and controlling warehouse operations on day-to-day basis. It includes the process from being stored and finally reaching to the end customer as the final step of the supply chain process. Our vehicles are transported by large ships, railroad or truck. We deliver the car by taking all the measures. And we have put several norms to ensure that car buying experience is completely safe. These norms are based on guidelines from the central and state government.
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Specifications Of Warehouse
Our Warehouse is spread over an area of 45000 sq. meters. It has the capacity to store 132000 spare parts. It has the facilities to train 675 people every day. The vehicle preparation center is spread over 5 floors and has the holding capacity of 17,100 vehicles. Every Spare part has a special tracking UIC and is assigned and compiled with Other parts for security purpose. Water harvesting and advanced ecofriendly systems are implemented to save on water, electricity and treat used water to support sustainability.
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CAPITAL INVESTMENT AND PRICING
This is our structure how we are using our seed capital. We plan on raising more funds through different series of funding in the future.
➢ Land (120 acres)- INR 200 Cr
➢ Infrastructure- INR 220 Cr (includes office spaces, factories and warehouses)
➢ Marketing- INR 25 Cr
➢ Recruitment- INR 45 Cr
➢ Research & Development- INR 450 Cr
➢ Material Cost- INR 130 Cr
➢ Logistics- INR 20 Cr
➢ Flagship Stores- INR 5 Cr per store
➢ Miscellaneous - INR 10 Cr
TOTAL SEED FUND REQUIRED - INR 1150 Cr
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We plan on getting seed investors on board such as Accel Partners and Sequoia Capital India. Investment will be taken for equity. Secured loans may be raised through banks such as HDFC and ICICI.
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Branding Partner will be Brand Capital, an associate of Times Group.
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Total cost price for one unit of the commodity- INR 90 lacs
On road Price- INR 1.26 Cr The selling price may go up to INR 2.5 Cr with customizations included
The above prices are for sedan models as the SUV type will be launched in the second phase
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MARKETING STRATEGY
Price
➢ Niche market
➢ Luxury pricing
➢ Variables
Product
➢ Hybrid electric optimization – eco aspect
➢ Personal customization
➢ Self driving safety measures
➢ Region specific technicalities
Place
➢ Major city hubs
➢ Central area
Promotion
➢ Car kits for Prospective buyers
➢ Brand Ambassadors
➢ Media Advertisements
➢ Initial Maximum test drives
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PRODUCT LAUNCH STRATEGY
The Zeus Volt will have an Initial Launch in India’s major city Hubs with Seed capital. We have planned for Two- tier Cities. Optimization and launching shall be based on the difficulty of the terrain (roads). Though we have kept India as our initial market, simultaneously we have applied for Export formalities of other countries as we plan on establishing assembly lines in Singapore, Malaysia, Sri Lanka, Japan & China.
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SALES STRATEGY
At ZEUS, we bridge the gap between manufacturing and delivery of the product i.e., through sales. Here we provide 24/7 customer support. We assist the clients for their product selection and specifications. We make sure the clients are confirmable in cash and credit options for the payment process. We believe in satisfying our customer even after the sale is done by providing after sale services, feedbacks, and follow-ups. We trust our product so strongly that we provide 5 years of warranty on the product. We also provide our customers with 1 year of free maintenance. We also provide loyalty and referral programmes on our products.
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COMPANY BENENFITS TO THE EMPLOYEES OF ZEUS INC.
We offer monetary benefits such as:- Paid Annual & sick leaves, Travel allowances, Food and discount coupons, Retirement packages, Loyalty Packages, 2 months Paid paternity leave, 4 months Paid maternity leave and various Health Insurance Packages Non-monetary benefits such as:- Society housing facility, Shuttle service, Work- life balance, Work from home options for certain departments, Free counselling, Regular knowledge based workshops, Gym Membership and Canteen
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HUMAN RESOURCES POLICIES AT ZEUS INC.
• Safe, reliable and accommodating working environment
• Strict Action against workplace bullying & Harassment
• Gender equality
• Adaptive and dynamic Work culture
• Promotes growth and learning
• Smart professional dressing
• Need to protect and maintain premises
• Establish a Two way open communication
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METHODS FOR EMPLOYEE MOTIVATION
• Monetary motivation with yearly performance-based bonuses
• Special holiday trips
• Reimbursing Education expenses during tenure
• Team Lead rotations
• Consistent feedback
• Employee of the month special privileges
• Funding for patent rights and innovative ideas
• Team building events
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CONCLUSION
For future plans Zeus Inc. as a company would like to collaborate with the government as our product includes the restructuring of infrastructure as we are not just a company, but a contributor towards the development of the nation.
